Indian t-shirts make anti-graft fashionable

by Luke Balleny | http://www.twitter.com/LBalleny | Thomson Reuters Foundation
Monday, 15 August 2011 18:24 GMT
Many of the t-shirts depict the face of anti-graft activist Anna Hazare

LONDON (TrustLaw) – An Indian t-shirt manufacturer has introduced a line of anti-corruption themed t-shirts to coincide with India Independence Day, the Hindustan Times reported.

Sold by a company called Tantra T-shirts, some of the shirts show a picture of the veteran anti-graft activist Anna Hazare against the red, white and blue background famously used in a poster of Barack Obama during his U.S. presidential campaign.

“We’ve had these designs with us for some time now, but we wanted the launch to coincide with Independence Day,” the paper quoted Vimal Mariwala, head of operations and sales at Tantra T-shirts, as saying. “Also, Anna Hazare’s fast was also scheduled to begin on August 16, so it made sense to introduce it into the market then.”

According to the Hindustan Times, the shirts cost 395 Indian rupees ($8.70).

“The youth are actively taking part in anti-corruption drives, and the response we’ve received from our partners is extremely positive,” Mariwala added.

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