* Russian state media compare Kosovo and Crimea
* Extensive coverage of 15th anniversary of NATO bombings
* NATO air strikes a source of anger for Russia
By Steve Gutterman
MOSCOW, March 24 (Reuters) - Russian television blasted viewers with 15-year-old footage of NATO bombing raids, burning buildings and wounded people in Yugoslavia on Monday to step up a media campaign against the West over the Crimea crisis.
State television and newspapers used the anniversary of the start of the bombing campaign to depict the West as hypocritical for saying Crimea has no right to secede from Ukraine when NATO used force to help Kosovo escape Slobodan Milosevic's clutches.
A special programme on state TV called "The Serbian Tragedy: 15 Years" hammered home Russia's message that the United States and NATO are to blame for redrawing global borders, encouraging separatism and flouting international law.
"The result of the NATO aggression was the final collapse of Yugoslavia and the unilateral declaration of Kosovo's independence to applause from Washington and most European capitals," government newspaper Rossiiskaya Gazeta said.
"One can only wonder at the overt hypocrisy of Western politicians who now accuse Russia - which Crimea has joined as the result of a popular referendum, and practically without a shot fired - of violating international law," it said.
Serbia, a largely Orthodox Christian nation with historic ties to Russia, lost control of Kosovo province when NATO launched bombing raids to halt Serbian atrocities and "ethnic cleansing" in a counter-insurgency war under Milosevic.
The 78-day bombing campaign has been a source of ire for Russia and an example of what President Vladimir Putin says is the frequent use of deadly force by Washington under the pretext of human rights concerns.
Kosovo, which declared independence six years ago and has been recognised by more than 100 countries despite opposition from Belgrade and Moscow, has been cited as a precedent by Putin and other Russian officials.
Voters in Ukraine's Crimea region chose to join Russia in a March 16 referendum dismissed as a sham by Western governments who say it violated Ukraine's constitution and was held only after Russian forces seized control of the Black Sea peninsula.
Western leaders dismiss the comparison between Crimea and Kosovo, arguing that NATO countries did not try to annex Kosovo and had scant interest there beyond protecting people.
"BARBARIC NATO BOMBINGS"
The extensive anniversary coverage followed months of fierce criticism of the West and, more recently, of Ukraine's new leaders in the state-run Russian media.
Ukrainian and Western leaders say Russian media have distorted the facts to portray Russians in Ukraine as under threat from "neo-fascists" though it is Moscow that has instigated violence in eastern and southern Ukraine. Moscow dismisses the charges and accuses the West of media propaganda.
About 500 civilians were killed in Yugoslavia, at least half of them inside Kosovo, during 78 days of air strikes.
Rossiiskaya Gazeta published a huge number 88 alongside its front page story, saying that "88 children and more than 2,000 Yugoslav civilians became victims of the barbaric NATO bombings."
State television reports featured footage of Bosnian Serb military chief Ratko Mladic and Milosevic, who died in 2006 while on trial at the International Criminal Tribunal for the former Yugoslavia.
"Before he died ... he said that the West is a cunning, wily beast that does nothing but eat the flesh of Slavic peoples," Alexander Prokhanov, a nationalist writer and political commentator, said on state-run Rossiya-2 television.
"Now that the Crimean miracle has happened Russians have united ... the West is again crying false tears and trying to convince us that it is a protector of rights and a source of humanism," he said. "Do not believe it."
Such remarks reflect anti-Western sentiment which critics accuse Putin of whipping up when he returned to the Kremlin in 2012 after a stint as prime minister, and now fanning over the events in Ukraine and Crimea. (Editing by Timothy Heritage and Peter Graff)