×

Our award-winning reporting has moved

Context provides news and analysis on three of the world’s most critical issues:

climate change, the impact of technology on society, and inclusive economies.

Spoon-bending psychic Geller helps Israelis defy disasters

by Reuters
Wednesday, 23 April 2014 10:38 GMT

JERUSALEM, April 23 (Reuters) - Celebrity psychic Uri Geller is the beaming new face of Israeli disaster-readiness, starring in army-sponsored TV and Internet advertisements on how to take shelter from missile attacks or earthquakes.

Launched on Wednesday, the campaign marks Geller's return to his native country from Britain and aims to keep Israelis vigilant, though public fears of any imminent war with Iran, Syria or Lebanese and Palestinian guerrillas have receded.

"I decided to do something else, to save lives and help emergency preparations in Israel, which my family and I are making our home base after 43 years abroad," Geller told Reuters.

The 67-year-old entertainer is best known internationally for mental tricks such as bending spoons and stopping watches.

In the ads, Israelis are invited to submit their location at the military's Home Front Command website, where pre-recordings of Geller will "telepathically" inform them where and how quickly to seek cover if air-raid sirens sound.

Such shelters are also meant to provide protection in the event of earthquakes. (Writing by Dan Williams; Editing by Gareth Jones)

Our Standards: The Thomson Reuters Trust Principles.

-->