(Updates vote count, adds quote)
By Emily Chung and Nikki Sun
HONG KONG, June 20 (Reuters) - More than 200,000 people voted for full democracy in Hong Kong within the first few hours of an unofficial online referendum on Friday in a civil campaign that has sparked warnings from China's Communist Party leaders.
Social tensions have steadily risen in the former British colony that returned to Chinese rule in 1997 - with pro-democracy activists threatening to blockade part of the city's financial district if China doesn't allow opposition candidates to run in a 2017 election.
While Beijing says Hong Kong can go ahead with a city-wide vote in 2017 for the city's top leader, the most far-reaching experiment in democracy in China since the Communist takeover in 1949, senior Chinese officials have ruled out allowing the public to nominate candidates.
Instead, Beijing insists a small committee of largely pro-Beijing loyalists choose who gets on the ballot, which would effectively render the ability to vote meaningless.
Even with the 'PopVote' website functioning only intermittently after a cyber-attack earlier in the week, more than 200,000 ballots were cast in the first five hours of voting, said the Public Opinion Programme at the University of Hong Kong, which is handling the vote. Most of the votes were cast through a smartphone app.
"We hope the government can understand through this referendum how strong public demand is, and take this into consideration when making a decision," said Benny Tai, associate professor of law at the University of Hong Kong and one of the organisers of the vote.
The referendum offers alternative proposals for reform going into the upcoming 2017 election, so that it would conform to international democratic standards.
Voters are required to give their identification number to prevent cheating.
A spokesman for the Hong Kong government said the civil referendum had "no legal effect" and there was no provision under Hong Kong laws for such a vote.
The Hong Kong and Macau Affairs Office under the Chinese central government's State Council said in a statement the election method was not in line with the universal suffrage method determined by the Basic Law and National People's Congress, China's rubber-stamp parliament.
Around 200 supporters marched peacefully in the rain to Hong Kong government headquarters, singing, waving banners and urging more people to participate in the symbolic call for full democracy at a critical juncture for the city.
Government and police sources have warned of the risk of other radical groups joining or 'hijacking' the so-called Occupy Central movement, with police on Friday bolstering security around the legislature after a small band of demonstrators tried ramming their way into the building last week.
Pro-Beijing newspapers, Chinese officials and Hong Kong business tycoons have strongly criticised the Occupy Central campaign, which plans mass protests in the Central business district this summer, saying it will harm Hong Kong.
Activists say it is a peaceful movement demanding a 'genuine choice' for Hong Kong's 5 million eligible voters.
Tai stressed his movement hadn't yet decided on an exact date to launch the street protests, though the results of the vote would have a strong bearing.
Banks in Central have been holding emergency drills and contingency planning for possible disruptions to operations.
Hong Kong returned to China with wide-ranging autonomy under the formula of "one country, two systems" - along with an undated promise of full democracy, an issue never broached by the British until the dying days of 150 years of colonial rule.
The referendum is seen as an important test for pro-democracy activists who are increasingly embittered by perceptions of China's increased control over the city that was promised broad-ranging freedoms upon its return to Chinese rule.
Last week, Beijing released a white paper reasserting Beijing's total control over Hong Kong in what many saw as a veiled warning.
The online vote will be open until June 29. (Additional reporting by Adam Rose, Clare Baldwin and James Zhang; Writing by James Pomfret; Editing by Jeremy Laurence)