Urgent need for CSR to ‘step in’ to rescue flood-affected, appeals Save the Children

by Save the Children | @devendratak | Save the Children - India
Wednesday, 3 September 2014 11:22 GMT

Private sector should increase its participation in humanitarian responses

Image Caption and Rights Information

* Any views expressed in this article are those of the author and not of Thomson Reuters Foundation.

New Delhi, 3 September. Following the floods that have wreaked havoc for over a month now,Indian corporates need to urgently ‘step in’ to rescue affected people in Assam, Bihar, Uttar Pradesh, Uttarakhand & West Bengal, appeals Save the Children. As part of Corporate Social Responsibility (CSR), private companies can make a vital contribution to help people and communities who are at risk with continuing heavy monsoon rainfall. So far, over 3.5 million people have been affected by the floods  -- which resulted in hundreds of lives lost and huge losses in terms of livestock, standing crops, damage to houses etc. The future of millions is hopeless without strong support from government, civil society and the private sector.

“Save the Children has been intervening along with corporates during humanitarian crises over the past 6 years,” informs Thomas Chandy, CEO of Save the Children, who felt that the private sector should increase its participation in humanitarian responses. In response to last month’s floods, Save the Children has appealed for support to corporates for the first phase of response (targeted for 6 months) which will include the following activities:

  • Distribution of Hygiene kits (includes mosquito nets) ;
  • Enabling Potable water (aquataps, water purification tablets) ;
  • Distribution ofTarpaulins to act as transitional shelter;
  • Distribution of Solar lamps to provide lighting to families at night due to the floods;
  • Health Camps to meet the immediate health needs for affected families in the intervening districts;
  • Progressive relief phase will include monetary assistance for enabling most marginalized communities with temporary relief to carry out work in clearing debris, repair local infrastructure and eventually enable agricultural restoration and livelihood support for most affected families. The comprehensive package of relief  includes interventions in Child Protection and Education, like Child-Friendly Spaces.

Chandy adds that Save the Children has systems in place to guide and operationalize the CSR spending and required reports in accordance with Schedule VII of the companies Bill.  Corporates can link support to humanitarian efforts with a CSR option, under the required 2% spends. During the Uttarakhand floods last year, Save the Children had raised a total of Rs. 8 crore from corporates. The largest donors were -- P&G, HSBC, Starwood Hotels and Care Today. Because of this support, Save the Children is continuing to work with communities spread across 100 villages in Uttarakhand to help people rebuild their lives.

For the current flood relief efforts, Save the Children has been able to respond in Odisha and U.P. and is awaiting support for increasing its scope of work. Among the corporate donors to Save the Children for Odisha are Fullerton India, P&G, Indigo and RB India.

Much more needs to be done and CSR during humanitarian crises can enable a quick and efficient response. Corporates remain a vital source of funds that can help alleviate the problems ensuing from floods and other catastrophes.

Save the Children (www.savethechildren.in) works across 16 states of India and apart from its humanitarian work, it concentrates of issues related to education, health and protection of the most marginalized children.


For further information -- including interviews with spokespeople -- please contact Devendra Tak, mobile +91-9811168488 and email d.tak@savethechildren.in

Visit www.savethechildren.in