Nike ends lawsuit over Lil Nas X 'Satan Shoes,' which will be recalled

by Reuters
Thursday, 8 April 2021 22:18 GMT

"Satan Shoes", a shoe produced by Brooklyn-based company MSCHF Product Studio Inc in collaboration with the rapper Lil Nas X, is shown in this advertising undated photo displayed in a legal complaint filed by Nike. MSCHF/Handout via REUTERS

Image Caption and Rights Information

MSCHF volunteered to recall its 'Satan Shoes' as part of a legal settlement with Nike, the athletics giant said

By Jonathan Stempel

NEW YORK (Reuters) -Nike Inc said on Thursday a Brooklyn company that made “Satan Shoes” in collaboration with the rapper Lil Nas X has agreed to voluntarily recall the shoes, as part of a legal settlement with the athletics giant.

The settlement with MSCHF Product Studio Inc resolves a trademark infringement lawsuit that Nike filed last week over the black-and-red, devil-themed sneakers, which carry the Nike “swoosh” logo and quickly sold out at $1,018 a pair.

Satan Shoes are customized versions of the Nike Air Max 97 sneakers, with midsoles purporting to contain a drop of human blood, and printed with “Luke 10:18,” a reference to a Biblical verse that alludes to Satan’s fall from heaven.

Only 666 pairs were made, with the last held back so Lil Nas X, known for the song “Old Town Road,” could choose the recipient.

Nike said MSCHF will offer full refunds to purchasers of its Satan Shoes and Jesus Shoes, which were launched in 2019 and also based on the Air Max 97, “to remove them from circulation.”

Limited edition shoes can fetch premium prices among collectors, however, and those obtaining refunds could miss out on price appreciation.

David Bernstein, who chairs the intellectual property litigation group at Debevoise & Plimpton and represents MSCHF, said the artistic messages MSCHF hoped the shoes would convey were “dramatically amplified” by Nike’s lawsuit.

FILE PHOTO: 2019 MTV Video Music Awards - Photo Room - Prudential Center, Newark, New Jersey, U.S., August 26, 2019 - Lil Nas X poses backstage with his awards, including for Song of the Year for "Old Town Road (Remix)." REUTERS/Andrew Kelly/File Photo

“MSCHF intended to comment on the absurdity of the collaboration culture practiced by some brands, and about the perniciousness of intolerance,” he said. “Having achieved its artistic purpose, MSCHF is pleased to have resolved the lawsuit.”

Lil Nas X was not a defendant, and never got to choose who received the last pair after a Brooklyn judge temporarily halted further sales on April 1.

Nike had claimed that even “sneakerheads” were confused about who produced Satan Shoes, while MSCHF said the shoes were “individually-numbered works of art” and did not sow confusion.

In March, Lil Nas X released a devil-themed video for his song “Montero (Call Me By Your Name).”

Reporting by Jonathan Stempel in New York; Additional reporting by Blake Brittain; Editing by Chris Reese, Matthew Lewis and Karishma Singh

Related stories:

Openly gay Lil Nas X makes Grammy history with nominations

Lil Nas X makes history as first openly gay Country Music Association Award nominee

A record 5.6% of Americans identify as LGBT+, Gallup poll finds

Our Standards: The Thomson Reuters Trust Principles.