Barbie doll encouraging girls to become engineers sparks sexism row

by Magdalena Mis | @magdalenamis1 | Thomson Reuters Foundation
Wednesday, 25 January 2017 15:54 GMT

A worker carries barbie dolls to put them on the shelves at a toy store in Caracas November 14, 2014. REUTERS/Carlos Garcia Rawlins

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Though it is meant to encourage interest in science among girls, critics say the doll reinforces gender stereotypes

By Magdalena Mis

LONDON, Jan 25 (Thomson Reuters Foundation) - A new Barbie doll which is meant to encourage girls to become engineers by building household appliances has sparked a sexism row with critics saying it promotes gender stereotypes.

The toy set, sold by toymaker Thames & Kosmos, includes a doll dressed in a lab coat over a mini skirt and plastic accessories to build a closet, washing machine, rack for shoes and jewellery, and other domestic appliances.

Critics were quick to point out that while there was a need to encourage girls to go into science, technology, engineering and research (STEM), the toy set reinforced stereotypes that consign women and girls to household chores.

"It's not a bad thing to encourage more girls to be interested in science and technology roles," said Jo Jowers, spokeswoman for Let Toys be Toys, which campaigns against marketing toys just for girls or boys.

"It's unfortunate there is a perception this encouragement always has to be through the filter of pink toys or things associated with women's traditional roles in the household or society," she told the Thomson Reuters Foundation.

Even though the number of women involved in STEM has significantly increased in recent years, they are still under-represented in science, accounting for only about 30 percent of the world's researchers, the U.N. cultural agency UNESCO says.

Girlguiding, a UK-based charity, said too often girls see dolls dressed in clothes not designed for adventure but typecast according to their gender.

"We know that this barrage of stereotyped representations negatively impacts girls' dreams for their futures," the charity said. "It's unsurprising that just 6 percent of girls age 7-10 say they would choose a career as a scientist."

Thames & Kosmos defended "Barbie STEM Kit", which is targeted at girls aged between four and eight, saying it contained several items children would expect to find in a home.

"The kit contains seven different experiments including a greenhouse with integral fan to prevent plants from wilting to building a mechanical washing machine from scratch, all of which reinforce a number of key STEM skills," the company said in a statement.

(Reporting by Magdalena Mis @magdalenamis1 Editing by Katie Nguyen. Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers humanitarian news, women's rights, trafficking, property rights, climate change and resilience. Visit

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