By Thin Lei Win

Oct 29 (Thomson Reuters Foundation) – At a time of mass layoffs and economic pain caused by a global pandemic, few would consider launching a new business.

But British entrepreneur Rosy Benson says conditions are ripe for the baking classes she started over the summer to support local farmers and the environment.

“I think it’s actually the perfect time to start a business because there’s been this sudden reflection on where our food comes from,” she said.

Images of empty shop shelves in the early stages of the pandemic highlighted the dangers of long supply chains and encouraged consumers to buy fresh and sustainable food directly from farmers.

Closures of restaurants and cafes and restrictions on movement also saw many Brits take up home baking for the first time leading to flour shortages in some supermarkets.

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soc-inn Cities