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Urban Indians beat space crunch by investing in digital solar power

by Anuradha Nagaraj | @anuranagaraj | Thomson Reuters Foundation
Monday, 14 March 2022 07:19 GMT

Co-founders of start-up SundayGrids, Naseer Sathyala, Mathew Samuel and Tarun Joseph, pose for a picture in Bengaluru, India, February 2022. Thomson Reuters Foundation/Picture courtesy Mathew Samuel

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With many city-dwellers unable to install solar panels, start-ups offer them the opportunity to invest in solar power production elsewhere in return for green electricity credits

- As energy demand grows, rooftop solar seen as clean and cheap

- But many city residents struggle to install systems at home

- Start-ups offer virtual solar investment with green power credits

By Anuradha Nagaraj

CHENNAI, India, March 14 (Thomson Reuters Foundation) - Suraj Vallamkonda, 29, bought a new electric scooter as a step towards reducing his carbon footprint and tackling climate change. But when he plugged it in to recharge, he realised he was using fossil fuels to power his scooter, not green energy.

One solution, he knew, would be to install solar panels on his rooftop.

But his home terrace, with its thriving herb garden, did not have enough space for panels, so he decided to invest instead in "solar biscuits", or portions of panels in an existing system.

Vallamkonda tapped into solar power produced miles away via a start-up business that helps meet individuals' clean energy needs at home with power produced by solar panels mounted on big malls, schools and other sites across India.

The Bengaluru resident invested in solar panels virtually, earning him credits that offset his electricity bill at home.

Start-ups like SundayGrids are making rooftop solar power accessible to urban Indians like Vallamkonda and boosting India's ambitious renewable energy programme, which aims to move the nation away from its reliance on fossil fuels like coal.

"The idea for the start-up came from the fact that most of us did not have access to a rooftop," said young entrepreneur Mathew Samuel, 24, co-founder of SundayGrids.

"We were mostly living in rented apartments, often moving cities - and as an individual, the economics of it and how to install (panels) were also a challenge. But we wanted our say in climate action, like so many other people do."

Rooftop solar is seen as a cost-effective, efficient and easy-to-implement way to meet India's rising energy demands.

More than 700 million Indians have gained access to electricity since 2000, with about 97% of the population now connected to on- or off-grid power, according to the International Energy Agency (IEA).

An expanding economy, growing population, urbanisation and industrialisation mean India will see the largest increase in energy demand of any country in the next two decades, according to an IEA report on the country's 2021 energy outlook.

At present, 40% of India's installed electricity capacity comes from renewable sources like solar, wind and hydro.

But, according to India's Ministry of New and Renewable Energy, only 5.7 gigawatts (GW) of solar rooftop projects had been set up by last November - just a fraction of the 40-GW rooftop solar target for the end of 2022.

That points to major scope to expand rooftop solar fast.

"(It) will be a consumer utility in 10 or 15 years, just like a fridge or washing machine," said Martin Scherfler, co-founder of Auroville Consulting, who works on power-sector reforms.

"Right now, however, it is a very bumpy ride with a lot of resistance from old power distribution companies, for whom the consumer was never supposed to be a producer."


According to a 2021 Asian Development Bank report, of the total rooftop solar energy deployed in India, the residential sector has been the worst performer, compared to other industrial and commercial spaces.

Researchers link this to low awareness, limited financing options and roof ownership, and piecemeal implementation of net metering, a billing mechanism that credits solar-system owners for the electricity they add to the grid.

"In a five-city survey we found most residents did not know where to find relevant information on setting up rooftop solar," said Deepak Sriram Krishnan, associate director for the non-profit World Resources Institute India's energy programme.

"A lot of people want to make the switch, but also want it to be economically viable. There are very few banks financing rooftop solar - and in most cases the collateral is the entire house."

In apartments, rooftops are usually shared property also housing television antennas and water tanks.

In individual houses, rooftops are spaces where clothes are hung out to dry, terrace gardens bloom, spices are sun-dried, children play and family get-togethers are held.

"A digital platform is a win-win situation," said Vallamkonda, noting his mother, who he lives with, "can't wait to invest a lot more" in the project's next phase.


In the city of Hyderabad, young software engineer Sandeep Menon, 25, was first introduced to the idea of rooftop solar at an apartment block owned by a friend.

"Normally when looking for an apartment, we look at the rent, location and basic amenities," he told the Thomson Reuters Foundation by phone.

"But access to green energy might soon find its way onto that list. Till then, digital solar is bridging the gap. It is a starting point for many who want to make the switch."

Software engineer Sandeep Menon poses for a picture on the rooftop of his apartment block in Hyderabad, India, February 2022. Thomson Reuters Foundation/Picture courtesy Suresh Menon

Menon made an initial investment of 15,000 Indian rupees ($196) and saves roughly 1,000 rupees on his quarterly electricity bills, for a 15-year period.

Within six months of launching with seed money from a fintech fund, SundayGrids sold out its 5-kilowatt (KW) first-phase project and is now launching a second tranche of 100-200 KW, which will produce much more power.

Consumers also pay an on-boarding fee while sites hosting the panels are billed for the solar power produced on their premises, which still works out cheaper than conventional grid electricity.

"We are tying up with more solar installers and also hosts or people who have ample space to set up rooftop solar panels," Samuel said.

From shopping malls to schools, hospitals and industrial hubs, Samuel and his team scout for hosts and do deals with installers to set up and maintain panels.

They also draw up agreements with power companies to discount customer bills in return for credits.


The Tata Power Company Limited, an India-based integrated energy firm, has emerged as one of the biggest players in the rooftop solar sector, with its CEO Praveer Sinha saying it is the only way to "get away" from large coal power plants.

The company, which offers a one-stop service for setting up rooftop solar, uses satellite images to assess the rooftop capacity of a property and maintains the panels.

It is now developing thin film strips that can be stuck onto a surface to generate solar power.

"We are also working on a do-it-yourself solar power-generating kit that will allow individuals to set up on their own," Sinha said, adding the company was toying with the idea of selling panels in various colours other than the standard blue.

Tata has seen huge uptake from consumers for its one-stop service, he said, calling for more financing options and tighter regulation to keep out "fly-by-night" operators.

Power-sector consultant Scherfler said it was up to the government to put in place market conditions and rules to encourage citizens to use green energy.

The government already provides a subsidy of up to 40% for rooftop solar, and this year has further simplified procedures to make installation easy.

To encourage individuals to invest in rooftop solar, it is setting up a web portal for residents to register and promising approval within 15 days.

It has also committed to early installation of net-metering systems, provision of authorised vendor lists and creation of a complaints mechanism.

"Centralised facilities are not the solution - individuals can be," said Scherfler.

($1 = 76.4830 Indian rupees)

(Reporting by Anuradha Nagaraj @AnuraNagaraj; Editing by Megan Rowling. Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers the lives of people around the world who struggle to live freely or fairly. Visit http://news.trust.org)

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