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Fri, 16 Aug 2013 10:40 AM

Anchor Jake Humphrey (L), co-commentator Michael Owen (2nd L) and football experts Steve McManaman (2nd R) and David James discuss football during the BT Sport channel launch at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launches its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT SOCCER)

Fri, 16 Aug 2013 10:40 AM

Chief Justice Antonio Esposito reads the verdict of the Mediaset trial during a hearing at the supreme court in Rome, August 1, 2013. Italy's top court upheld a jail sentence against former Italian Prime Minister Silvio Berlusconi for tax fraud on Thursday in a ruling which could throw the country's fragile coalition government into crisis. He was convicted over the fraudulent purchase of broadcasting rights by his Mediaset television empire. REUTERS/Alessandro Di Meo/Pool (ITALY - Tags: POLITICS CRIME LAW MEDIA BUSINESS)

Fri, 16 Aug 2013 10:40 AM

A screen showing that BT Sport channel launch program is on air is seen outside the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launches its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT)

Fri, 16 Aug 2013 10:40 AM

Chief Justice Antonio Esposito (3rd L) reads the verdict of the Mediaset trial during a hearing at the supreme court in Rome, August 1, 2013. Italy's top court upheld a jail sentence against former Italian Prime Minister Silvio Berlusconi for tax fraud on Thursday in a ruling which could throw the country's fragile coalition government into crisis. He was convicted over the fraudulent purchase of broadcasting rights by his Mediaset television empire. REUTERS/Alessandro Di Meo/Pool (ITALY - Tags: POLITICS CRIME LAW MEDIA BUSINESS)

Fri, 16 Aug 2013 10:40 AM

Anchor Jake Humphrey (2nd R) talks with English Grand Prix motorcycle racer Scott Redding in front of a studio audience during the BT Sport channel launch at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launches its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT)

Fri, 16 Aug 2013 10:40 AM

The floor manager signals the studio audience to applaud during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launches its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT BUSINESS)

Fri, 16 Aug 2013 10:40 AM

A camera woman shoots during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launched its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT BUSINESS)