A screen showing that BT Sport channel launch program is on air is seen outside the BT Sport studio in the Queen Elizabeth Olympic Park, in east London
A screen showing that BT Sport channel launch program is on air is seen outside the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launched its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT BUSINESS)
Anchor Jake Humphrey poses for a photograph before the BT Sport channel launch at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London
Anchor Jake Humphrey poses for a photograph before the BT Sport channel launch at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launched its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT BUSINESS)
Production staff work in the gallery during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London
Production staff work in the gallery during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launched its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT BUSINESS)
Football expert James waits for his cue during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London
Football expert David James waits for his cue during the BT Sport channel launch program at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London August 1, 2013. Britain's BT launched its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: MEDIA SPORT SOCCER BUSINESS)
Members of the media line fences of George M. Steinbrenner Field while waiting for New York Yankees' Rodriguez to participate in a simulated baseball game in Tampa
Members of the media line the fences of George M. Steinbrenner Field while waiting for New York Yankees' Alex Rodriguez to participate in a simulated baseball game in Tampa, Florida August 1, 2013. Major League Baseball teams and fans are bracing themselves for the verdicts in the long doping investigation that threatens to expose some of the game's biggest names as cheats. The fate of around a dozen top players, including New York Yankees slugger Rodriguez, could be decided within the next few days, amid media reports that the game's highest-paid player faces the prospect of a lengthy ban. REUTERS/Scott Audette (UNITED STATES - Tags: SPORT BASEBALL MEDIA)
Television reporter stands outside New York Yankees minor league complex while waiting for Yankees' Rodriguez to appear during a rehab assignment in Tampa
A television reporter stands outside the New York Yankees minor league complex while waiting for Yankees' Alex Rodriguez to appear during a rehab assignment in Tampa, Florida August 1, 2013. Major League Baseball teams and fans are bracing themselves for the verdicts in the long doping investigation that threatens to expose some of the game's biggest names as cheats. The fate of around a dozen top players, including New York Yankees slugger Rodriguez, could be decided within the next few days, amid media reports that the game's highest-paid player faces the prospect of a lengthy ban. REUTERS/Scott Audette (UNITED STATES - Tags: SPORT BASEBALL MEDIA)
Members of the media line the fences of George M. Steinbrenner Field while waiting for New York Yankees' Rodriguez to participate in simulated baseball game in Tampa
Members of the media line the fences of George M. Steinbrenner Field while waiting for New York Yankees' Alex Rodriguez to participate in a simulated baseball game in Tampa, Florida August 1, 2013. Major League Baseball teams and fans are bracing themselves for the verdicts in the long doping investigation that threatens to expose some of the game's biggest names as cheats. The fate of around a dozen top players, including New York Yankees slugger Rodriguez, could be decided within the next few days, amid media reports that the game's highest-paid player faces the prospect of a lengthy ban. REUTERS/Scott Audette (UNITED STATES - Tags: SPORT BASEBALL MEDIA)
Journalists and human rights activists protest to demand the release of journalist Judith Spiegel and her partner Boudewijn Berendsen, the Dutch couple who have been kidnapped in Yemen, in Sanaa
Journalists and human rights activists hold a banner during a protest to demand the release of journalist Judith Spiegel and her partner Boudewijn Berendsen, the Dutch couple who have been kidnapped in Yemen, outside the home of Yemeni President Abd-Rabbu Mansour Hadi in Sanaa August 1, 2013. REUTERS/Mohamed al-Sayaghi (YEMEN - Tags: CRIME LAW CIVIL UNREST POLITICS MEDIA)
Journalists and human rights activists protest to demand the release of journalist Judith Spiegel and her partner Boudewijn Berendsen, the Dutch couple who have been kidnapped in Yemen, in Sanaa
Journalists and human rights activists hold a banner during a protest to demand the release of journalist Judith Spiegel and her partner Boudewijn Berendsen, the Dutch couple who have been kidnapped in Yemen, outside the home of Yemeni President Abd-Rabbu Mansour Hadi in Sanaa August 1, 2013. REUTERS/Mohamed al-Sayaghi (YEMEN - Tags: CRIME LAW CIVIL UNREST POLITICS MEDIA)
BT Sport presenter Currie poses for a publicity photo at the BT Sport studio in east London
BT Sport presenter Darrell Currie poses for a publicity photo at the BT Sport studio in the Queen Elizabeth Olympic Park, in east London, August 1, 2013. Britain's BT launches its much heralded sports TV service today in the biggest challenge to the dominance of BSkyB since Rupert Murdoch launched the pay-TV group over 20 years ago. REUTERS/Suzanne Plunkett (BRITAIN - Tags: ENTERTAINMENT MEDIA BUSINESS SPORT)